FITSON was established in 1984 by Mr. Chan Ching, the Managing Director of Fitson. Fitson specialises in designing and manufacturing high quality products for well-established international baby brands in Europe, United States, Japan and Asia. As the company expanded within the region, Fitson moved its manufacturing plants to Johor Bahru, Malaysia in 1994. Over the years, Fitson developed its capabilities in Original Equipment Manufacturer (OEM) and Original Design Manufacturer (ODM) and upgraded to Original Brand manufacturing (OBM). In 2015, Fitson created its own brand-Hegen, as one of Singapore’s top 10 fastest growing companies, with the mission of always enhancing the breastfeeding journey for both mother and baby.

Fitson has built a strong track record in manufacturing various high-quality mother and baby care products using top-grade raw materials. Fitson is reputed for being an innovative baby product designer. It provides a one-stop solution with full scope of services which encompasses the initial stages of design conceptualisation, tool design & fabrication, product innovation, manufacturing to complete packaging and delivery.

In line with our vision and mission, Fitson has achieved and integrated the following certifications accredited by SGS International:

ISO 9001: 2015 Quality Management System (QMS)
ISO 13485: 2016 Medical Devices- Quality Management Systems
ISO 14001: 2015 Environmental Management System
ISO 45001: 2018 Occupational Health & Safety Management System

As with all socially accountable organizations, Fitson understands the key aspect of producing a quality product lies with the drive and performance of its manufacturing staff. We have consistently complied with Sustainability & Social Accountability 2nd Party Audit conducted by SGS for our key customers. This is catered to ensure that we continue producing quality products in a safe and environmentally friendly manner, at the same time ensuring that welfare and morale of our team are effectively managed to ensure the highest possible quality product.

Core Commitments


To become a fast-growing international brand renowned for its commitment in only high grade, technologically advanced mother and baby care products, and a quality benchmark for the industry.


To provide parents and end-users with superior mother and baby care products by developing innovations and solutions that improve their quality of life, and to provide employees with meaningful work and advancement opportunities.


Slide 1984 Fitson was founded in Singapore, as an OEM of insulated bottle warmers.
Slide 1994 Official launch of Plastic Injection Molding Capabilities with the Opening of Fitson 1st manufacturing plant in Malaysia @ Permas Jaya. Slide 2000 Expansion into globally recognized OEM/ODM for mother and baby care products. Slide 2007 Setting up precision engineering facilities and capabilities. Slide 2011 Transformation from contract manufacturing to branding. Slide 2015 Birth of Hegen - The Quantum leap in Breastfeeding Products. Slide 2019 Official opening of Hegen 1st Production Centre @Fitson Senai, I-Park I. Slide 2022 Expansion of 2nd manufacturing plant in Singapore (Fitson Singapore ARC). Slide 2023 Expansion of 3rd manufacturing plant in Malaysia (Fitson Senai, I-Park II). Slide 2023/2024 Transform to automated production in both Malaysia and Singapore. Slide

Our Accreditation